Lecture Description
Coffee auctions can feel intimidating and opaque to many buyers—but they're increasingly important tools for price discovery, quality incentives, and direct market access, particularly in regions where consistent pricing mechanisms have been lacking. This panel demystifies how auction systems work in specialty coffee and explores their evolving role in empowering producers and connecting buyers. From Cup of Excellence and AFCA's Taste of Harvest to newer origin-based platforms with Mountain Harvest, panelists will discuss how these systems drive quality, transparency, and collaboration—and walk buyers through the practical steps of participating with confidence.
Date: Sunday, April 12, 2026
Time: 12:00 pm - 1:15 pm
Location: Room 24AB
Category: Business
Access: This lecture is free to attend with a World of Coffee entry badge. Register to attend World of Coffee here.
Please note that lecture sessions are open on a first-come, first-served basis. Early arrival is highly recommended to secure your seat.