A bustling meeting point on the show floor.

The Roaster Village and Producer Village serve a key meeting point at SCA trade shows for attendees to talk to small roaster and boutique green coffee importers who showcase the latest trends in coffee sourcing, handling, roasting, brewing, and distribution.

New for 2026

All potential Roaster Village and Producer Village exhibitors must complete the online 2026 World of Coffee San Diego Village Application.

  • Newly added qualifiers include:

    • Exhibiting company/brand must be a specialty coffee roaster or green coffee importer, farmer, exporter/importer or producer

    • Tastings and/or cuppings must be available at the company/brand’s Village booth

    • Exhibiting Company and/or Parent Company must have annual revenue not exceeding $3 million USD

    • Companies can participate in The Village for a Max of 3 Years

    • No more than one company can exhibit at a single booth.

    • If accepted, exhibitors will select their booth on a first-come, first-served basis.

      • Booths labeled R = Roasters

      • Booths labeled P = Producers, farmers, importers & exporters

    View Show Floor Here

2026 Roaster & Producer Village Stands Include

  • Stand: 8L x 39H x 19W with a branded kick panel (95.188in w x 39.062in h)

  • Kick panel should be sized at 95.188"w x 39.062"h. Submit files in Al, EPS, or PDF format with raster images set at no less than 72 dpi at full size.

  • One (1) 7” x 44” company name sign (black block letters on white card stock) and a Basic listing in the official Expo mobile app

  • Two (2) Exhibitor Staff Badges, Up to two (2) additional 3-Day Staff Badges for $125

  • Five (5) 2-day Exhibit Hall Badges to give to customers

  • Use of the Exhibit Hall Clean Up Station with sinks

  • Access to Pentair refill water stations

  • One (1) 120v 20-amp outlet

Stay tuned for sponsors and provided equipment.

Additional services / costs associated with your stand

  • • Electrical is provided for sponsored equipment only. Additional electrical may be purchased through Freeeman.

  • Lead Retrieval, rent badge scanners to collect leads at the show

  • Exhibiting insurance required

  • Exhibitor responsible for water container to refill or brewing and 4oz sample cups

Stay tuned for sponsors and provided equipment.

2026 Pricing:

  • Member $2,450

  • Non-Member $3,350

Full payment due at the time of registration.