A bustling meeting point on the show floor.
The Roaster Village and Producer Village serve a key meeting point at SCA trade shows for attendees to talk to small roaster and boutique green coffee importers who showcase the latest trends in coffee sourcing, handling, roasting, brewing, and distribution.
2027 Roaster & Producer Village Stands Include
One Village Stand: Dimensions 8’w x 39”h x 19”d
One (1) 7” x 44” company name sign (D) and a Basic listing in the official Expo mobile app
Two (2) Exhibitor Staff Badges, Up to two (2) additional 3-Day Staff Badges for $130
Five (5) 2-day Exhibit Hall Badges to give to customers
Use of the Exhibit Hall Clean Up Station with sinks
2026 Sponsors More to Come
Sanremo You Espresso Machine + Markibar Izaga W Grinder.
https://www.sanremomachines.com/en/products/you/
https://markibar.com/izaga-w-en/
Sanremo Tutorial
https://youtube.com/playlist?list=PL5tQ5hZ3skAekGPUGtu0b25z0LwP19Ydr&si=M3aGFAKMuhmIxA-o
Additional services / costs associated with your stand:
Electrical is provided for sponsored equipment ONLY. Additional electrical may be purchased through Freeman.
Lead Retrieval, rent badge scanners to collect leads at the show
Exhibiting insurance required
Exhibitor responsible for water container to refill for brewing and 4oz sample cups
New for 2026
The Village space is currently SOLD OUT. Please fill out the below application to join our waitlist. Booth space on the main floor is still available.
All potential Roaster Village and Producer Village exhibitors must complete the online 2026 World of Coffee San Diego Village Application.
Newly added qualifiers include:
Exhibiting company/brand must be a specialty coffee roaster or green coffee importer, farmer, exporter/importer or producer
Tastings and/or cuppings must be available at the company/brand’s Village booth
Exhibiting Company and/or Parent Company must have annual revenue not exceeding $3 million USD
Companies can participate in The Village for a Max of 3 Years
No more than one company can exhibit at a single booth.
If accepted, exhibitors will select their booth on a first-come, first-served basis.
Booths labeled R = Roasters
Booths labeled P = Producers, farmers, importers & exporters
