A bustling meeting point on the show floor.

The Roaster Village and Producer Village serve a key meeting point at SCA trade shows for attendees to talk to small roaster and boutique green coffee importers who showcase the latest trends in coffee sourcing, handling, roasting, brewing, and distribution.

2026 Roaster & Producer Village Stands Include

  • One Village Stand: Dimensions 8’w x 39”h x 19”d with a Branded Panel (E)

    • All artwork will be SCA reviewed. See examples of branded panel artwork designs from 2025 (right)

  • One (1) 7” x 44” company name sign (D) and a Basic listing in the official Expo mobile app

  • Two (2) Exhibitor Staff Badges, Up to two (2) additional 3-Day Staff Badges for $125

  • Five (5) 2-day Exhibit Hall Badges to give to customers

  • Use of the Exhibit Hall Clean Up Station with sinks

  • Access to Pentair refill water stations

  • One Timemore Crystal Eye Dripper and Carafe. This is a gift that each exhibitor will get to take home after the show closes.

2026 Sponsors Announced

Sanremo You Espresso Machine + Markibar Izaga W Grinder.
https://www.sanremomachines.com/en/products/you/
https://markibar.com/izaga-w-en/

Timemore Sculptor 078
https://www.timemore.com/products/timemore-electric-coffee-grinder-sculptor-series?variant=44668247736562

Additional services / costs associated with your stand:

  • Electrical is provided for sponsored equipment ONLY. Additional electrical may be purchased through Freeman.

  • Lead Retrieval, rent badge scanners to collect leads at the show

  • Exhibiting insurance required

  • Exhibitor responsible for water container to refill or brewing and 4oz sample cups

Do you have questions about your equipment?

Timemore: angela@timemore.com

Brewista: derekku@brewistabrand.co.

To borrow an extra Brewista kettle Fill out the Form Here

New for 2026

The Village space is currently SOLD OUT. Please fill out the below application to join our waitlist. Booth space on the main floor is still available.

All potential Roaster Village and Producer Village exhibitors must complete the online 2026 World of Coffee San Diego Village Application.

  • Newly added qualifiers include:

    • Exhibiting company/brand must be a specialty coffee roaster or green coffee importer, farmer, exporter/importer or producer

    • Tastings and/or cuppings must be available at the company/brand’s Village booth

    • Exhibiting Company and/or Parent Company must have annual revenue not exceeding $3 million USD

    • Companies can participate in The Village for a Max of 3 Years

    • No more than one company can exhibit at a single booth.

    • If accepted, exhibitors will select their booth on a first-come, first-served basis.

      • Booths labeled R = Roasters

      • Booths labeled P = Producers, farmers, importers & exporters

    View Show Floor Here