Lecture Description
What if you could apply the same principles used to recruit top talent to selecting the best coffee beans? This presentation challenges traditional cupping methods and introduces a novel approach inspired by modern HR practices.
We'll explore the newly introduced Coffee Value Assessment (CVA) system through the lens of a headhunter, uncovering surprising similarities between evaluating job candidates and assessing coffee quality. Discover how contemporary HR knowledge used in specialized recruitment can revolutionize your cupping process and enhance your understanding of the SCA's new system.
Date: Sunday, April 12, 2026
Time: 1:00 pm - 1:45 pm
Location: Room 25C
Category: Science
Access: This lecture is free to attend with a World of Coffee entry badge. Register to attend World of Coffee here.
Please note that lecture sessions are open on a first-come, first-served basis. Early arrival is highly recommended to secure your seat.
Speakers
Filip Bartelak
Consultant Instructor, Consonni
Filip Bartelak brings a unique perspective to coffee evaluation, blending his expertise as a Q Instructor and coffee professional with his background in Industrial/Organizational Psychology. He holds a Master's degree in this field and was a PhD candidate at Jagiellonian University, giving him a deep understanding of assessment methodologies. Filip has held leadership roles in the Coffee Roasters Guild and served as a consultant for the International Trade Center at the United Nations, demonstrating his commitment to coffee quality and sustainability. As a certified Q Instructor, he not only possesses coffee evaluation skills but also trains and certifies other Q Graders, solidifying his position as a leading expert in the field. He leverages his diverse experience to introduce innovative approaches to coffee assessment, bridging the gap between human resources and sensory analysis.