Lecture Description
2026/27 is going to be pure, unadulterated chaos – and your P&L is riding shotgun. Brazil is barreling toward what could be the largest arabica crop on record, while every other major origin that chased the 2023–2025 price spike is now flooding the market with extra volume.
Buckle up for the wildest ride in coffee in a decade. In this fast-paced, zero-sugar-coating session, we’ll rip the lid off everything that’s about to hit:
Brazil’s 2026 mega-crop: the latest verified estimates and why the numbers keep growing
Differentials on a knife-edge: how far premiums can crater (or rocket) when the tsunami arrives
Exchange-certified stocks: the hidden avalanche waiting to bury or rescue the market
The global supply boom: Colombia, Vietnam, Honduras, Ethiopia, Peru and others all ramped up production chasing high prices – now the bills are due
Demand destruction in real time: hard evidence of how skyrocketing retail prices are already killing consumption
C-market volatility forecast: the triggers, the levels to watch, and the La Niña wildcard still lurking?
Bottom-line survival tactics: concrete moves roasters, traders, importers and producers can make right now to protect (or grow) margins in the chaos
This isn’t theory. This is the session that translates the coming storm into dollars and cents for your business.
Date: Saturday, April 11, 2026
Time: 9:00 am - 9:45 am
Location: Room 26AB
Category: Business
Access: This lecture is free to attend with a World of Coffee entry badge. Register to attend World of Coffee here.
Please note that lecture sessions are open on a first-come, first-served basis. Early arrival is highly recommended to secure your seat.
Speakers
Albert Scalla
Sr. Vice President of Trading, STONEX
Albert Scalla, Senior Vice President of Trading at StoneX, has combined his considerable knowledge of the commodity markets with his expertise in implementing price risk management strategies using Futures, Options and Structured Products in the commodity markets. Albert joined Hencorp Futures, later acquired by StoneX, 32 years ago, where he has been an important pillar for the development of Commodity Price Risk Management programs from producers to final consumers in the Coffee, Cocoa and Palm Oil markets. In these products, Albert has been invited as a guest speaker to several national and international conferences to speak on Price Risk Management for participants in both producing and consuming countries of the supply chain. Albert received a bachelor’s degree in Business Administration with a specialty in Finance from Florida International University.