Lecture Description
Impact reports have proliferated across specialty coffee—but are they driving genuine progress or just good PR? As buyers demand proof of sustainability claims and producers seek recognition for their investments, the stakes for meaningful transparency have never been higher. This panel explores how coffee companies can move beyond glossy reports toward genuine accountability and measurable improvement. Featuring Mountain Harvest's Impact Report—which tracks outcomes including income uplift for participating farmers, soil health improvements, and supply chain traceability—alongside perspectives from buyers and certification organizations, panelists will examine what transparency really means, how to distinguish between authentic impact and "impact washing," and how aligned partners can co-create long-term frameworks for shared progress.
Date: Saturday, April 11, 2026
Time: 12:00 pm - 1:15 pm
Location: Room 24AB
Category: Business
Access: This lecture is free to attend with a World of Coffee entry badge. Register to attend World of Coffee here.
Please note that lecture sessions are open on a first-come, first-served basis. Early arrival is highly recommended to secure your seat.