Lecture Description

Do you feel like you and your team are frantically filling orders at the last minute? Do you wonder whether or not you are making a profit? Do you feel like your coffee releases are rushed and your buyers never really understand what you are offering or why?

To answer these questions effectively, you need to examine the inner workings of your business to ensure you have the necessary structure to maintain the health of both your business and your people.

In this presentation, we'll cover the five essentials every growing coffee roaster needs, including product pricing structure, building and using a pricing calculator, creating and using a coffee release process, green coffee management and tools, financial structure and dry product management.

Date: Sunday, April 12, 2026
Time: 10:00 am - 10:45 am
Location: Room 25C
Category:

Access: This lecture is free to attend with a World of Coffee entry badge. Register to attend World of Coffee here.
Please note that lecture sessions are open on a first-come, first-served basis. Early arrival is highly recommended to secure your seat. 

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Speakers

Luke Waite
Consultant, Pomelo Coffee Consulting

Luke is the founder of Pomelo Coffee Consulting and the creator of the Core 7, a framework built to help specialty coffee roasters build efficient, profitable, and sustainable businesses. He helps owners of specialty coffee roasters from startup to multi-million dollar operations build stronger teams, smarter systems, and more profitable businesses. His background spans leadership roles at Metric Coffee, Passion House, Pickwick, and more, giving him a holistic, ground-level understanding of how roasteries actually work. He also hosts Good Folks, Doing Good Work, a podcast for specialty coffee professionals who believe business can be a force for good.