Lecture Description
In today’s digital marketplace, effectively leveraging e-commerce data is essential for coffee businesses across retail, wholesale, roasting, and allied product sectors. Although platforms such as Shopify provide extensive insights that can improve customer engagement, operational efficiency, and revenue growth, many organizations underuse these valuable tools. This presentation demonstrates how to unlock the full potential of data-driven decision-making.
Participants will learn how retail brands can use data to personalize the shopping experience and strengthen customer loyalty. Attendees will gain practical strategies that enhance marketing performance, including personalization, subscription development, market expansion, and customer retention.
Through concise case studies and actionable examples, the presentation will illustrate how e-commerce analytics reveal customer behaviours and emerging trends, enabling businesses to adapt with confidence. It will also outline approaches for optimizing product assortments, improving inventory management, and refining marketing and sales strategies for consumers and wholesale buyers alike.
By the conclusion of the session, attendees will understand how data driven insights support better decision making, drive growth, and enhance long term competitiveness within the coffee industry.
Date: Friday, April 10, 2026
Time: 10:00 am - 10:45 am
Location: Room 25AB
Category: Business
Access: This lecture is free to attend with a World of Coffee entry badge. Register to attend World of Coffee here.
Please note that lecture sessions are open on a first-come, first-served basis. Early arrival is highly recommended to secure your seat.
Speakers
Chris Legler
CEO, Axios Growth Consultants
Chris Legler is the dynamic founder and CEO of Axios Growth Consultants. He specializes in empowering businesses to thrive. With over 18 years consulting experience and 30 years experience at companies like Espresso Supply, Bonavita, Starbucks, and Sony, Chris brings unparalleled insight into fueling growth. His experience owning a coffee roasting company, provides intimate understanding of unique challenges and opportunities facing small businesses. Chris's expertise includes an MBA (Seattle University), he's a Certified Management Consultant. Canada, and certificate in Circular Economy and Sustainable Strategies (University of Cambridge). Chris is passionate about helping companies innovate, adapt, and unlock their full potential.