Lecture Description
We continue to experience an incredibly volatile NY”C” market, and it is likely that 2026 will continue to see unexpected movements. It is important for exporters, cooperatives and producers to understand the ever-changing market conditions so that appropriate trading decisions can be made. What awaits us in 2026? This presentation will provide participants with an overview of Sucafina’s methodology to evaluating global supply and demand. We will take an in-depth look at fundamentals, macroeconomic factors, fund positioning and technicals—all factors that strongly influence coffee market prices. We will dissect origin production figures, global demand, differential trends, the macro-economic situation, fund positioning, arbitrage, spreads and certified stocks. We don’t have a crystal ball, but the market information we present will hopefully provide origin partners with the resources and information to manage risk and execute successful trades.
Date: Friday, April 10, 2026
Time: 10:30 am - 11:45 am
Location: Room 24AB
Category: Business
Access: This lecture is free to attend with a World of Coffee entry badge. Register to attend World of Coffee here.
Please note that lecture sessions are open on a first-come, first-served basis. Early arrival is highly recommended to secure your seat.
Speakers
Jordan Hooper
Head of Green Coffee Trading, Sucafina
Luis Fernando Esteves
CAMP Commercial Director, Sucafina
Tatiana Diaz
CAMP Origination Manager, Sucafina