Workshop Description: This workshop invites participants to unlock the sensory dimensions of coffee through guided tastings, interactive exercises, and emotional connections. We’ll explore key sensory attributes such as aroma, flavor, and texture, while learning how memory and emotion shape perception.
Participants will engage in dynamic activities designed to refine their ability to detect subtle nuances in coffee. The session includes a guided tasting of Brazilian coffees (Arabica, Conilon, and Amazonian Robusta) each representing distinct terroirs, processes, and sensory expressions.
Through this multisensory approach, participants will connect analytical perception with emotional experience, deepening their understanding of how flavor, memory, and identity intertwine in every cup.
Learning Objectives:
1. Developing Sensory Perception: Participants will enhance their ability to distinguish taste, aroma, and flavor, understanding how these elements interact in coffee.
2. Connecting Personal Memories to Sensory Experience: Through guided exercises, attendees will explore how their individual life experiences shape their perception of flavors and aromas.
3. Expanding Flavor Recognition Skills: By tasting different Brazilian coffee varieties-Arabica, Conilon, and Amazonian Robusta-participants will refine their ability to identify and describe unique sensory attributes.
4. Strengthening Sensory Awareness: The workshop will help participants become more mindful of their senses, fostering a deeper connection with the act of tasting and appreciating coffee.
Date: Friday, April 10, 2026
Time: 1:30 p.m. - 4:00 p.m.
Room Number: 31 AB
Category: Brewing
REGISTRATION FEES:
EARLY BIRD Regular* - $250
EARLY BIRD Paid Member* - $210
Regular - $275
Paid Member - $230
*Early Bird pricing ends March 1, 2026
Booking: To book your place in this Workshop, head to the World of Coffee San Diego Registration & Booking Portal and add a session to your order. Already registered? Simply login using the credentials created at purchase to access your booking and add other paid events to your badge.
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Instructor
Leticia Paiva