Workshop Description: Make your cafe work for you, your team, and your guests! Whether you’re in the process of designing a cafe space, or want to make sure that your team is working together, let’s come together to work on workflow!
In this workshop we will discuss the theory behind workflow management and intuitive customer design. We will examine case studies of different bar layouts - how they work and why they work, examine different approaches to bar layout and design flow, and discuss not just the physical workspace but how teams can work together to be efficient behind the bar while providing the most hospitable experience for your guests. Whether you have one person on bar, or two (or more!) we’ll discuss the best way to approach drink order and how everyone can work together to ensure the highest quality of drinks is being served and your customers are receiving the highest level of hospitality!
Learning Objectives:
1. Understand what “workflow” and “bar flow” is in a cafe
2. Understand the how and why of different approaches to bar layouts and workflows
3. Understand different roles and responsibilities behind the bar (from a 1-person bar to a many-person bar!)
4. Understand and apply team-building approaches to ensure high standards of quality and hospitality
5. Understand human-centered design principles and design psychology
6. Designing for optimization for people and culture behind and in front of the bar
Date: Friday, April 10, 2026
Time: 1:30 p.m. - 4:30 p.m.
Room Number: 32 AB
Category: Business
REGISTRATION FEES:
EARLY BIRD Regular* - $250
EARLY BIRD Paid Member* - $210
Regular - $275
Paid Member - $230
*Early Bird pricing ends March 1, 2026
Booking: To book your place in this Workshop, head to the World of Coffee San Diego Registration & Booking Portal and add a session to your order. Already registered? Simply login using the credentials created at purchase to access your booking and add other paid events to your badge.
Instructor
Selina Viguera
Cafe Leader
Selina Viguera is a Café Leader for Blue Bottle Coffee in Venice, bringing 25 years of experience in coffee, including 17 years in specialty coffee and 15 years with Blue Bottle. Her expertise spans café leadership, clear and effective communication, barista coaching and training, and cultivating hospitality-driven culture. An SCA volunteer since 2011, Selina has worked at and managed bars for the Barista Guild, TED, and TEDxMed coffee services. She has supported dozens of cafés across a wide range of workflow configurations, pairing operational excellence with a people-first approach to create memorable guest experiences.
Mo Maravilla
Owner, Founder & Head Roaster
Monique "Mo" Maravilla is a Filipino founder, roaster, and educator dedicated to diversifying coffee leadership. After twelve years at the helm of Los Angeles? acclaimed Kindness & Mischief Coffee, Mo launched Studio Tigre, a creative universe rooted in culture, community, and joyful hospitality. With over a decade of shop-ownership "heart and hustle," Mo bridges technical craft with community care. She combines roasting expertise with a commitment to inclusive excellence, often getting geeky about workflow optimization to ensure spaces are as functional as they are welcoming. Mo empowers coffee professionals to feel celebrated where craft and culture meet with intention.