Press credentials will not be mailed in advance. They will be available in registration on the Ground Level of the San Diego Convention Center.

You may be asked to provide a business card, article clips or other documentation to verify media credentials. 

Only two press representatives per media outlet will be allowed to receive a Press Badge, unless otherwise approved. 

Some ticketed events may require special paid registration. 

You will be included on a media list distributed to exhibitors so that they may contact you about their company news. 

All advertising and marketing agency representatives are required to obtain paid tickets to World of Coffee San Diego.

Freelance journalists, photographers, and videographers are required to provide proof of by-lined publications and/or credited work published or broadcasted within the last 12 months. 

All press attending World of Coffee San Diego will be responsible for arranging their own transportation to San Diego, California, and are responsible for all expenses related to travel, lodging and other expenses.  

SCA and its media relations representative reserve the right to deny press credentials to individuals who abuse the privilege or obtain credentials under false pretenses. In the event an individual is granted credentials and fails to report on World of Coffee San Diego 2026, they might be denied media registration at subsequent SCA events. 

Press will have access to the show floor during attendee hours:

• Friday, April 10: 10 a.m. - 5 p.m.

• Saturday, April 11: 10 a.m. - 5 p.m.

• Sunday, April 12: 10 a.m. - 3 p.m.

Press who have requested to cover the World Latte Art Championship, and have been approved will have early access to the show floor. Please visit the press room onsite to receive an early access stamp.