Lecture Description
This session explores product innovation strategies for expanding beyond traditional coffee offerings into adjacent beverage categories and hybrid formats. Drawing from experience developing beverages for major coffee chains like Starbucks, we'll examine how to identify opportunities in coffee adjacencies—from cold brew protein shakes and mushroom coffee lattes to cross-category innovations like coffee-matcha fusion drinks, espresso tonics, and coffee bubble teas.
We'll dissect successful launches like oat milk cortados, adaptogenic coffee blends, and nitrogen-infused cold brews, while examining why certain innovations gained traction and others failed. Attendees will learn how global flavor trends—from Vietnamese egg coffee-inspired creations to horchata lattes and turmeric-spiced cold brews—can be adapted for different markets, and discover actionable strategies for prototyping and testing hybrid beverage concepts in their own operations.
Date: Friday, April 10, 2026
Time: 1:00 pm - 1:45 pm
Location: Room 25AB
Category: Business
Access: This lecture is free to attend with a World of Coffee entry badge. Register to attend World of Coffee here.
Please note that lecture sessions are open on a first-come, first-served basis. Early arrival is highly recommended to secure your seat.
Speakers
Kalyn Rozanski
Ceo and Founder, HyperSight Labs LLC
Founder of multiple front end innovation firms, as well as a leading trend expert, Kalyn works with the world’s biggest food brands to spot and launch new trends 18 months before they hit the mainstream, using AI-powered trend intelligence. Kalyn has run over 500+ innovation programs for Fortune 500 companies including Starbucks, PepsiCo and Nestle.