Lecture Description
Recently, the coffee market has experienced a great deal of volatility, driven by supply-side tightness and exacerbated by shifting U.S. tariff rates, which have added further uncertainty as global availability continues to tighten. This lecture will provide participants with an overview of the impacts of U.S. tariffs on the NY “C” market price. We will provide a background in economic theory of international trade and protectionist policies, a look at how tariffs have changed the speed and sources of coffee flowing into the U.S., and an analysis of their impact on the NY “C” market. The session will equip stakeholders across the coffee supply chain with a practical framework to understand and anticipate the effects of tariffs on the coffee market.
Date: Saturday, April 11, 2026
Time: 11:00 am - 11:45 am
Location: Room 26AB
Category: Business
Access: This lecture is free to attend with a World of Coffee entry badge. Register to attend World of Coffee here.
Please note that lecture sessions are open on a first-come, first-served basis. Early arrival is highly recommended to secure your seat.
Speakers
Hannah Fox
Director of Market Analysis, Advanced Economic Solutions
Hannah Fox is a market analyst at Advanced Economic Solutions, where she specializes in the analysis of coffee, cocoa, sugar, and other commodities. She provides clients with rigorous, data-driven insights to inform strategic decision-making. Hannah holds a PhD in Agricultural Economics from Texas A&M University.