Workshop Description: The SCA Coffee Value Assessment (CVA) is a tool developed as a universal system of evaluating and documenting coffee quality, and is the most widely used quality evaluation system in the Specialty Coffee industry. The CVA is an evolution of previous cupping systems, like the 2004 SCA Cupping Protocol, but it integrates current sensory science, economics, evolved techniques, and current coffee market dynamics. This 3-hour course will orient experienced cuppers to the system, teach proper use of the CVA, and explore how the CVA can be adapted for use across a variety of business environments.
Learning objectives:
1. Understand the purpose and design of the Physical, Descriptive, Affective, and Extrinsic Assessments of the CVA.
2. Perform a coffee assessment using all four elements.
3. Understand how to use tools like aroma examples and triangulations to improve skills.
4. Learn how to adapt CVA to specific business environments such as the roasting company, the coffee trader, the coffee exporter, etc.
Date: Saturday, April 11, 2026
Time: 1:30 p.m. - 4:30 p.m.
Room Number: 30 DE
Category: Cupping
REGISTRATION FEES:
EARLY BIRD Regular* - $250
EARLY BIRD Paid Member* - $210
Regular - $275
Paid Member - $230
*Early Bird pricing ends March 1, 2026
Booking: To book your place in this Workshop, head to the World of Coffee San Diego Registration & Booking Portal and add a session to your order. Already registered? Simply login using the credentials created at purchase to access your booking and add other paid events to your badge.
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Instructor
Peter Giuliano

