Workshop Description: Dive into the core elements every coffee entrepreneur needs to build and sustain a successful cafe business. Learn to select and maintain essential equipment, design a sales-driven menu that aligns with your brand, and manage costs for profitability. Explore beverage trends and marketing ideas to attract loyal customers. Discover how to unlock your cafe's full potential, including how to turn slow evenings into busy, revenue-generating hours.
Walk away with actionable insights and a renewed confidence to elevate every aspect of your cafe. This workshop is ideal for current and aspiring cafe owners and managers ready to elevate their business.
Learning Objectives:
1. Identify essential equipment needs and maintenance practices to support efficient daily operations.
2. Develop a visually appealing and profitable menu that aligns with your brand and customer preferences.
3. Calculate cost of goods and apply techniques to ensure profitable pricing and inventory management.
4. Analyze current beverage trends and consumer habits to attract new customers.
5. Implement strategies to increase evening sales and create inviting after-work experiences for guests.
Date: Saturday, April 11, 2026
Time: 8:00 a.m. - 10:30 a.m.
Room Number: 30 B
Category: Business
REGISTRATION FEES:
EARLY BIRD Regular* - $250
EARLY BIRD Paid Member* - $210
Regular - $275
Paid Member - $230
*Early Bird pricing ends March 1, 2026
Booking: To book your place in this Workshop, head to the World of Coffee San Diego Registration & Booking Portal and add a session to your order. Already registered? Simply login using the credentials created at purchase to access your booking and add other paid events to your badge.
Instructor
Anna Gutierrez
Director of Brand Development
Beginning her coffee career in 1997 as a barista, Anna currently manages the Barista 22 line of syrups, sauces, powders, and fruit beverage bases. Having extensive experience working with distributors and national coffee chains, she’s an expert in product selection, marketing and branding, R + D of specialty coffee products, and training, and has a consistent passion for beverage development.
Anna has presented at Coffee Fest shows since 2005 and holds several Signature Drink Competition titles. She has been a certified United States Barista Championships and former Coffee Fest latte art judge, can be seen emceeing a variety of coffee events nationally, and was also co-featured on Barista Magazine’s April 2012 cover.
Jordyn Guerrero
National Sales Representative
With over 10 years of experience in the coffee industry, Jordyn has explored a wide range of roles, from managing store operations to working with both roasted and green coffee. Her passion for coffee and her love for connecting with people has driven every step of her journey. She thrives on building strong community relationships, creating memorable customer experiences, and blending the artistry of coffee with the power of human connection. Now, Jordyn is excited to share the knowledge she has gained and help others grow in this incredible industry through mentorship and training.
Mike Miller
National Sales Rep.
With 20+ years in specialty coffee, Mike Miller has built businesses, coached champions, and helped entrepreneurs thrive. His journey began in the Virgin Islands, where he and his wife built a successful coffee business, earning them the 2009 Small Business Person of the Year award. He later opened and sold a drive-through coffee shop in Oregon and launched an online coffee subscription service.
Since 2016, Mike's been with Dillanos Coffee Roasters, helping coffee shop owners grow and has coached several United States National Coffee Champions. Now, he travels, teaches, and shares his passion for coffee—always aiming to help people, make friends, and have fun!
Cody Greene
With over a decade of experience in the coffee industry, Cody has proven skills in business development, project management, and relationship building that have helped many Coffee Retailers around the country grow and succeed. As a Business Development Representative at Dillanos Coffee Roasters, he has a strong track record of cultivating productive partnerships and managing diverse projects from start to finish. His expertise in business strategy and operations, combined with his passion for coffee, has helped numerous coffee businesses streamline processes, expand into new markets, and achieve new levels of success over the years. He is always looking to bring tremendous value to any company looking to optimize operations and take their business to the next level.