Workshop Description: Dive into the core elements every coffee entrepreneur needs to build and sustain a successful cafe business. Learn to select and maintain essential equipment, design a sales-driven menu that aligns with your brand, and manage costs for profitability. Explore beverage trends and marketing ideas to attract loyal customers. Discover how to unlock your cafe's full potential, including how to turn slow evenings into busy, revenue-generating hours.
Walk away with actionable insights and a renewed confidence to elevate every aspect of your cafe. This workshop is ideal for current and aspiring cafe owners and managers ready to elevate their business.
Learning Objectives:
1. Identify essential equipment needs and maintenance practices to support efficient daily operations.
2. Develop a visually appealing and profitable menu that aligns with your brand and customer preferences.
3. Calculate cost of goods and apply techniques to ensure profitable pricing and inventory management.
4. Analyze current beverage trends and consumer habits to attract new customers.
5. Implement strategies to increase evening sales and create inviting after-work experiences for guests.
Date: Saturday, April 11, 2026
Time: 8:00 a.m. - 10:30 a.m.
Room Number: 30 B
Category: Business
REGISTRATION FEES:
EARLY BIRD Regular* - $250
EARLY BIRD Paid Member* - $210
Regular - $275
Paid Member - $230
*Early Bird pricing ends March 1, 2026
Booking: To book your place in this Workshop, head to the World of Coffee San Diego Registration & Booking Portal and add a session to your order. Already registered? Simply login using the credentials created at purchase to access your booking and add other paid events to your badge.
Instructor
Anna Gutierrez